In case you haven’t figured it out by now, we’re huge supporters of content marketing around here. Not only is it an easy way to begin helping a ton of potential customers, but it’s also one of the fastest ways to build up an army of loyal followers.
We’ve got a quick post for you today, just to throw out a few juicy tidbits that will really help you if you’re just getting started with content marketing. Using this simplistic approach works really well, and it’s guaranteed to help keep you from getting bogged down or over-loaded.
Don’t copy other people’s stuff. It’s perfectly fine to draw inspiration from other people’s content, in fact, it can’t be avoided, but being a copy-cat (haha, pun intended) is just plane lame. This sounds simple enough, but as anyone who’s ever been behind on a posting schedule knows, it can be pretty tempting sometimes.
Remember, you’re putting in all this effort so that you can stand out from the crowd.
Work hard to put out fresh topics in an entertaining manner. Everything else will fall into place.
Define your niche and work hard at owning it. Try and become a thought leader and go-to source of information in your industry.
Listen to market feedback and adapt accordingly. Being consistent doesn’t mean being rigid.
It simply means that the focus should always be on the reader. Anything that doesn’t help them achieve their goals or aid them on their personal journey is fluff, and should be eliminated.
Experiment. Create. Inspire. Then bring the findings back to your readers and share what you’ve learned.
For many people, myself included, this is a hard rule to follow. In a society where more is better, we all feel the push to constantly be operating at our limit.
It’s important to plan for overload. If you feel like you can only blog once a week, then don’t promise your followers a new article every day.
Focus on quality. One incredible, awe-inspiring blog post beats 5 so-so posts any day of the week.
Your words are your ambassadors. As soon as you hit Publish they are jettisoned out into the world to influence peoples opinions of you and your company.
Too many people overlook this fact, and fail to put in the effort to improve their writing skills. They end up putting out lifeless and boring content that looks just like all the lifeless and boring content that their competitors put out.
Do you have a favorite writer or blogger? If so, you could probably pick their writing style out of a crowd. That’s what you should be shooting for.
You want your writing to flow effortlessly from the screen into the readers noggin. A misplaced word or bad grammar can totally take the zing out of an otherwise good joke or inspiring declaration. We all make mistakes, but every bit of energy you spend refining and re-crafting a piece of content will net you a higher ROI in the long run.
At the very least you should read your work aloud before posting, and smack down anything that doesn’t flow naturally.
Fortune favors the bold, so don’t be afraid to push the envelope… Just try and make sure there aren’t any typos on it when you do.
What rules do you follow to streamline your content marketing process?
Please share one or two with us in the comments section below.